FETISH, BDSM & KINK

BDSM (bondage, discipline, submission, masochism) came into the mainstream when the alluring Christian Grey asked Anastasia to be his submissive in 50 Shades of Grey. But there’s far more to it than some whips and handcuffs – if you want there to be. And whether it’s because the 50 Shades trilogy revealed more about it, or people are now comfortable talking about it, BDSM appears to be becoming more and more popular. In fact, in a study in the Journal of Sexual Medicine, researchers found that 64% of women and 53% of men fantasized about being dominated sexually, while 46% of women and 59% of men wished to dominate someone sexually. Even though it was a small pool of participants (1500), it still shows that BDSM is certainly something people are interested in.

You may fear that BDSM or fetish fantasies mean there’s something wrong with you, but far from it! Turns out, another study in the same journal found that BDSM practitioners showed higher levels of extraversion, conscientiousness, openness to experience and subjective wellbeing. They were also less neurotic and less sensitive to rejection. We don’t see anything wrong with those traits!

Whether you’re into hardcore fetishes or want to just dabble in BDSM, the array of tools and toys is endless! We stock toys in the following categories:

1) Bondage and restraints

Whether you’re doing the tying or prefer to be restrained yourself, bondage, cuffs and restraints is deemed to be the most “vanilla” of the BDSM world. It’s the perfect starting-out point. 

2) Paddles and whips

Just imagine: running the tassels of a whip down your partners back before giving them a tantalizing flick. Dishing out or receiving a little spank can be a major turn-on, and can lead to faster orgasm. View our range of whips and paddles here.

3) Blindfolds and gags

Blindfolds are also perfect for the newbie, while gags are a bit more experimental. Having your sense of sight removed simply enhances your other senses, leading to a spectacular sexual experience. When it comes to gags, the inability to scream out in pleasure is seriously sexy. Just make sure you have a signal for when you’ve had enough.

4) Harnesses and belts

Is it beautiful body jewellery or is it a harness? Sometimes these pieces are too gorgeous to tell! Designed to assist with bondage, harnesses and belts also ensure your body is put on display – the perfect body parts (including a hot collar) are made to stand out. Most are adjustable, perfect for restraining you or your partner with additional cuffs, chains and more. 

5) Torture and medical

For the seriously adventurous! These items inflict the most pain, and need to be used with caution. 

When it comes to BDSM, there are some important things to consider: ensure you have a safe word – one that you both know signals the end of play, as well as a trusting relationship with your partner. Then go ahead and have fun!